The report details that EA is also interested in a merger that will allow current CEO, Andrew Wilson, to “remain as chief executive of the combined company.” It’s not clear if EA is close to a purchase or consolidation. The report hinted that Electronic Arts had made good progress with NBCUniversal only for the deal to fall through. The two parties could not agree on the structure or price. Acquisitions are hardly new this year. Take-Two Interactive opened the year after buying Zynga before Microsoft one-upped everyone with its Activision-Blizzard acquisition. Sony also threw its hat into the ring by snatching up Bungie. Elsewhere, Embracer Group got a steal of a deal with Square Enix’s western subsidiaries for just $300 million. In addition, Ubisoft has talked about a potential buyout, although this seems unlikely now that the French publisher is reportedly thinking about working with a private equity firm to prevent a hostile takeover. TLDR; the consolidation era is well underway in the video game industry. If EA does get bought out, it will be interesting to see what will happen to the company. EA is a juggernaut that owns several of the biggest brands in gaming. Although it’s no longer the only one that has the license to Star Wars games, EA is still working on at least three at its California-based subsidiary, Respawn Entertainment. Plus, EA is looking at a big 2023 after breaking away from the FIFA brand. If we are being honest, this whole merger craze is getting out of hand. At the moment, EA is the biggest third-party publisher in gaming, but if it can be bought, who’s next? Square Enix and Ubisoft both have a price. We don’t think that Capcom, SEGA, as well as Konami, and Take-Two, among others, are any different. If this trend will continue, we won’t have too many major third-party publishers left.
